
Design, advice & drawing
We look at dimensions, customer flow, sightlines, product groups, checkout position and storage. On that basis we can develop the shop interior and visualise it with a drawing.
No two stores are the same. That is why we create bespoke shop interiors for florists, fashion stores, shoe shops, food retailers, delicatessens, wine shops, showrooms and other specialist retailers. Reclaimed wood and natural wood retail furniture are among our specialities: from counters and display furniture to display cabinets, shop cabinets, wall units, displays, shelving and complete wooden retail interiors.

A florist needs different retail furniture from a fashion store, wine shop or showroom. For every retail project we therefore consider layout, presentation, storage and customer flow, and choose the right combination of reclaimed wood, natural wood and wood. Where a more premium accent is desired, oak can be used selectively.
Wooden counters, reclaimed wood counters, checkout counters, reception desks and sales counters made to measure. Oak worktops or oak accents can be added where appropriate.
Wooden presentation tables, reclaimed wood display furniture, display tables, product islands, plinths and bespoke merchandising displays for clear and attractive product presentation.
Reclaimed wood shop cabinets, wooden wall cabinets, cubby units, storage cupboards, shelving walls and display cabinets that combine merchandising and storage.
Wooden retail tables, reclaimed wood display tables, oak presentation tables and other freestanding furniture for collections, promotions, accessories and seasonal presentations.
Wooden planters, display boxes and decorative bespoke elements for florists, garden stores, lifestyle shops and showrooms.
Shop-in-shop furniture, branded presentations, temporary displays and bespoke furniture for specific products, campaigns or retail concepts.
Every store and every product range requires a different presentation. That is why we show completed shop interiors and retail projects rather than standard setups. In the Retail Lookbook you will find counters, display furniture, shop cabinets, displays and complete retail interiors.
Use these projects as inspiration for layout, timber choice, product presentation and overall atmosphere. Every new project is tailored to your space, product range, customer flow, storage and brand identity.
A good shop interior starts with the way customers move through the space and how products are seen, explored and purchased.
We help you think through layout, presentation, wood choices, worktops, handles, storage and execution. The counter, shop cabinets, displays and presentation furniture then work together as one coherent retail interior.

We look at dimensions, customer flow, sightlines, product groups, checkout position and storage. On that basis we can develop the shop interior and visualise it with a drawing.

For retail furniture we mainly use reclaimed wood and natural wood, with oak where appropriate. Think of a reclaimed wood counter, wooden shop cabinet, oak presentation table or oak worktop, combined with steel, worktops, handles, hinges and a suitable finish.

Our retail furniture is manufactured in our own workshop. This allows counters, cabinets, displays and presentation furniture to be coordinated precisely in terms of dimensions, construction and finish.
The product, target customer and retail space determine how the interior needs to function. We therefore do not use a standard concept, but tailor counters, cabinets, displays and presentation furniture to the sector and product range.
Florist shop fitting in reclaimed wood with presentation tables, planters, displays, work tables, shop cabinets and counters designed for intensive daily use.
Fashion and shoe shop fitting with reclaimed wood presentation tables, wooden wall furniture, shop cabinets, displays, display cabinets, checkout counters and bespoke furniture for collections and accessories.
Homeware and lifestyle shop fitting with wooden display furniture, reclaimed wood presentation cabinets, oak display tables and attractive product islands.
Food shop and delicatessen fitting with reclaimed wood counters and display furniture, display cabinets, shelving, shop cabinets and bespoke furniture around equipment, stock and serving areas.
Showroom and specialist store fitting with bespoke displays, product walls, consultation counters, display cabinets and wooden furniture designed for larger or technical products.
Shop-in-shop furniture, branded areas, temporary retail displays and wooden merchandising furniture that create a recognisable environment within an existing store.
Wine and liquor store fitting with reclaimed wood wine and drinks cabinets, wooden shelving, presentation tables, counters and bespoke displays for bottles, gift packaging and premium drinks.
Tobacco shop fitting with reclaimed wood counters, wooden wall cabinets, display furniture, display cabinets and storage for a clear and tidy presentation of the range.
Butcher and bakery shop fitting with reclaimed wood counters, wooden wall furniture, display cabinets, presentation tables, shelving and bespoke furniture to integrate equipment, serving and product presentation into the interior.
Alongside fully bespoke furniture, existing pieces from our collection can be used as a starting point for a retail interior. Wooden tables, cabinets, benches and other furniture can be adapted where needed or combined with a reclaimed wood counter, display unit, shop cabinet or bespoke display.
Discover our other options for bespoke commercial projects.



We discuss the retail space, product range, customer flow, presentation, storage, required furniture, style and planning.
We determine dimensions, wood type, layout, finish and which counters, cabinets, displays and other retail furniture are required.
The bespoke retail furniture is manufactured in our own workshop.
Delivery and, where applicable, assembly are coordinated with the project, schedule and accessibility of the store.
We prefer to discuss your shop fitting project based on your own space and product range. Bring drawings, dimensions, photos, a floor plan and inspiration images. We can then look specifically at customer flow, product presentation, counters, shop cabinets, displays and storage.
In our showroom you can view reclaimed wood, natural wood, oak, colours, finishes, worktops, handles and different furniture examples. We can then discuss combinations such as a reclaimed wood counter, wooden shop cabinet, oak presentation table or a complete wooden shop interior.
Because the retail furniture is made in our own workshop, materials, dimensions, colours and detailing can be coordinated as one complete concept for your project.
Looking for bespoke wooden shop fitting, a retail interior in reclaimed wood or a complete store interior in natural wood? Dutchwoodcraft manufactures bespoke retail furniture in its own workshop, from a single sales counter or display unit to a complete shop fit-out with display cabinets, shelving, wall units, presentation tables and storage furniture.
Our wooden retail furniture is designed around the available space, your product range, customer flow and storage requirements. Presentation, sales, storage and working areas can therefore be combined into one coherent retail interior. We can supply individual pieces of furniture as well as complete bespoke shop interiors.
Wood gives a store a warm, natural and distinctive character. Reclaimed wood adds extra texture and personality, while natural wood can create a calmer, more contemporary look. We occasionally use the term scaffolding wood for this robust, authentic style. Where a more refined accent is desired, oak can be incorporated selectively.
A wooden shop counter can be made to measure for checkout, customer service, reception, sales or collection. Length, height, worktop, storage and internal layout are tailored to the way the counter will be used every day.
We also manufacture checkout counters, reception counters and sales desks in wood and reclaimed wood. Cabinets, drawers, open shelves, cable management and equipment can be integrated into the design. An oak worktop can be added where a more premium detail is wanted.
For product presentation we make wooden display furniture, merchandising units, product islands, plinths and presentation tables. Dimensions, heights and compartments can be tailored to the products, collections and available retail floor space.
A reclaimed wood display unit can stand freely in the shop or form part of a complete retail concept. We can also produce series of matching displays so that different product groups share the same visual identity.
We manufacture wooden display cabinets and reclaimed wood vitrines for products that need extra attention, protection or a more refined presentation. Their dimensions and design can be coordinated with the counter, shelving and other retail furniture.
For both merchandising and storage we make wooden shop cabinets, cubby units, wall cabinets, stock cupboards, presentation cabinets and retail shelving. They can be freestanding or built as a complete wall system made specifically for the space.
For florist shop fitting in wood, the natural character of the material works particularly well with flowers and plants. We make presentation tables, plant boxes, display units, work tables, shop cabinets, shelving and counters for flowers, plants, pots, vases, decoration and gifts.
A flower shop interior in reclaimed wood can combine different display heights, spaces for flower buckets, work surfaces and storage. Individual pieces can also be supplied when an existing florist needs to be updated step by step.
For fashion shop fitting in wood, presentation and flexibility are essential. We manufacture presentation tables, shop cabinets, wall furniture, displays, plinths, display cabinets and checkout counters for clothing, shoes, bags and accessories.
A boutique in natural wood or reclaimed wood can combine several furniture types in the same finish. Where it suits the concept, occasional oak details can add a quieter, more premium contrast.
We also produce shoe shop fittings with display units, cubby cabinets, shelving, wall furniture, seating, display cabinets and counters adapted to the collection and available space.
For food shop fitting in wood, we manufacture furniture for presentation, storage, sales and serving. Counters, cabinets, display units and shelving can be designed around existing equipment and daily working routines.
In a delicatessen interior in wood, counters, display cabinets, presentation tables, shelving and storage units can form one warm and coherent environment. Reclaimed wood is particularly suitable for artisan, regional and speciality food products.
For butcher shop fitting or bakery shop fitting, we can manufacture counters, wall units, display cabinets, shelving and storage furniture in wood or reclaimed wood. The furniture can be planned around refrigeration, display equipment and serving areas.
For wine shop fitting in wood and liquor stores, we make wine cabinets, bottle storage, shelving, presentation tables, displays and counters. Layouts can be tailored to bottle sizes, boxes, gift packaging and premium product presentations.
For tobacco shop fitting, we manufacture counters, wall cabinets, display cabinets, merchandising units and storage solutions in natural wood or reclaimed wood, designed around the product range and available floor space.
For homeware and lifestyle stores we create natural wood retail furniture and reclaimed wood furniture such as display cabinets, tables, shelving units, merchandising displays and product islands. Wood creates a calm base that allows different collections to work together visually.
For showroom shop fitting or specialist retailers, we can design product walls, display cabinets, display furniture, consultation counters and storage units for larger, heavier or more technical products.
We also manufacture wooden shop-in-shop furniture including branded displays, presentation tables, product walls, shelving and counters to create a clearly recognisable retail area within an existing store.
A complete wooden shop fit-out can include sales counters, checkout counters, display cabinets, shop cabinets, wall units, shelving, presentation tables and merchandising displays. Because everything is manufactured in our own workshop, dimensions, wood, colours, finishes and details can be coordinated throughout the project.
A full refurbishment is not always necessary. A single bespoke wooden retail unit, a new counter, display cabinet, presentation table or set of shelves can already form the starting point for updating an existing store.
We manufacture retail furniture and shop interiors for florists, fashion stores, boutiques, clothing shops, shoe shops, food retailers, delicatessens, butchers, bakeries, wine shops, liquor stores, tobacco shops, homeware and lifestyle stores, showrooms, shop-in-shop concepts and other specialist retailers.
Would you like a bespoke wooden shop interior? Send us photos, a floor plan, approximate measurements and information about your product range and required furniture. In our showroom in Neede you can see wood, reclaimed wood, natural wood finishes, oak, worktops and examples of our furniture.
Wooden retail furniture, counters, shop cabinets and displays are manufactured in our own workshop and can therefore be tailored precisely to the retail project.
From a single reclaimed wood counter or wooden presentation table to a combination of shop cabinets, counters, displays and wall furniture for a complete retail interior.
We consider both appearance and product range, merchandising, customer flow, storage, checkout position, daily use and accessibility.
Yes. A retail project can consist of one bespoke piece of furniture or a combination of counters, shop cabinets, wall furniture, presentation tables, displays and other retail furniture.
Among others, florists, fashion stores, shoe shops, homeware and lifestyle stores, delicatessens, wine shops, showrooms, specialist retailers and shop-in-shop concepts.
Yes. We make wooden and reclaimed wood counters, checkout counters, reception desks and sales counters to measure. Dimensions, layout, storage and worktops can be tailored to the intended use.
Yes. We make reclaimed wood counters, shop cabinets, presentation tables, displays, cubby units and other bespoke retail furniture.
Yes. Where a more premium or calmer accent is desired, we can use oak presentation tables, oak worktops, oak counters or other bespoke oak elements.
Yes. Wooden display furniture, displays, plinths, product islands and presentation tables can be tailored to product size, weight, quantity and desired presentation.
Yes. For florists we make reclaimed wood presentation tables, planters, displays, work tables, shop cabinets, display cabinets and counters to measure.
Yes. This can include reclaimed wood presentation tables, wooden shop cabinets, wall furniture, display cabinets, displays, plinths, counters and bespoke furniture for accessories or different collections.
Yes. We can manufacture branded wooden furniture, displays, product walls and presentation tables to create a recognisable shop-in-shop within an existing store.
Yes. Where an existing piece works well, it can be used. Where dimensions, presentation or function differ, we create bespoke furniture.
Yes. The Retail Lookbook clearly presents completed shop interiors, counters, displays and retail furniture.
Yes. In our showroom in Neede you can view reclaimed wood, natural wood, oak, colours, finishes, worktops and furniture examples and discuss your project.
Florist, fashion store, shoe shop, homeware store, lifestyle store, delicatessen, showroom or specialist retailer: send us details of your space, product range, dimensions and required furniture.
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